About

Meet the team behind TUSTRA

Meet the team behind TUSTRA

We’re a UK-based AI strategy and automation consultancy helping businesses learn, plan and apply AI in a practical, commercially useful way.

We’re a UK-based AI strategy and automation consultancy helping businesses learn, plan and apply AI in a practical, commercially useful way.

AI that works for real businesses

TUSTRA helps organisations cut through the noise and make confident decisions about AI. We combine strategic insight with technical expertise to identify practical opportunities, improve operations and build systems that actually get used.

Our work spans strategy, audits, automation and delivery — tailored to your goals, your data and your ways of working.

What we do

AI strategy, opportunity identification, system design and automation delivery.

How we work

We start by understanding your business, then design solutions that fit your goals and ways of working.

What matters

Clarity, practicality and measurable value — that’s how we define success.

Built on strategy and systems

Learn

We help you understand where AI can create value and what it will take.

Plan

We prioritise opportunities, design the right solutions and map the path forward.

Apply

We build and implement systems that drive real impact, then iterate and scale.

Founded by practitioners

Founded by practitioners

TUSTRA was founded by brothers Tom and Sam Turner-Strang, combining technical thinking with practical business problem-solving.

TUSTRA was founded by brothers Tom and Sam Turner-Strang, combining technical thinking with practical business problem-solving.

Technical depth · Commercial focus · Trusted partnerships

Engineering-led approach, outcomes that move the needle and long-term relationships built on results.

Professional photo of TUSTRA Co-Founder (1)

Thomas Turner-Strang

Co-Founder & CTO

Professional photo of TUSTRA Co-Founder (1)

Thomas Turner-Strang

Co-Founder & CTO

Professional photo of TUSTRA Co-Founder (2)

Samson Turner-Strang

Co-Founder & CEO